Your privacy is fundamental to how we operate at Fashionsloft. This policy explains what happens with your information from the moment you land on our site to long after you've received your order.
Our Commitment to You
We believe in being transparent about the data journey that accompanies your experience with us. The details below outline the types of information we gather, why we gather it, and the choices you have every step of the way.
While You Browse
From your very first visit, our systems automatically recognize certain technical details to ensure everything runs smoothly. This includes the type of web browser you’re using, your IP address, your time zone, and the cookies already on your device. As you explore, we also observe the specific products or pages that catch your eye, the website or search terms that brought you to us, and your general patterns of interaction with the site.
The tools we rely on to collect this information include: Cookies: Small data files placed on your device or computer, often containing an anonymous unique identifier. You can learn more about cookies and how to manage them by visiting http://www.allaboutcookies.org/ . Log files: These track actions occurring on the site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. Web beacons, tags, and pixels: Electronic files that record information about how you browse the site.
When You Decide to Buy
When you decide to make a purchase, or even start the process of making one, we ask for the details necessary to complete your order. This includes your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as your Order Information, and together with the technical details mentioned above, it constitutes your Personal Information.
After Your Order is Placed
The Order Information you share with us is primarily used to get your purchase to you. This involves processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations. Beyond the transaction itself, we also use this information to: Communicate with you directly about your order or account; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
The technical information we gather while you browse serves a different but equally important purpose. It helps us screen for potential risk and fraud (in particular, your IP address), and more generally allows us to improve and optimize our site. This includes generating analytics about how our customers browse and interact with the site, and assessing the success of our marketing and advertising campaigns.
Behind the Scenes: Partners & Security
To power our store and continuously improve your experience, we work with select third-party services. For example, we use Google Analytics to better understand how our customers use the site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics by visiting: https://tools.google.com/dlpage/gaoptout.
There are also limited circumstances where we may need to disclose your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information, or to otherwise protect our rights.
Marketing & Your Choices
We use your Personal Information to show you targeted advertisements or marketing communications we believe may be of interest to you. For a deeper understanding of how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You have the ability to opt-out of targeted advertising through the following links: Facebook: https://www.facebook.com/settings/?tab=ads Google: https://www.google.com/settings/ads/anonymous Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
Please note that we do not alter our site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights & Data Retention
For residents of Europe, specific rights apply to the personal information we hold about you. You can access this information and ask that it be corrected, updated, or deleted. If you would like to exercise this right, please reach out to us using the contact information provided at the end of this policy.
Furthermore, for European residents, we process your information to fulfill contracts we might have with you (for example, if you place an order through the site) or to pursue our legitimate business interests as listed above. Please also be aware that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Policy Changes & Contact
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons.
For any questions about our privacy practices, or to exercise your data rights, email us at mailto:service@fashionsloft.com with the subject line [Re: Privacy Compliance Officer].